Smart Attributes
What it does
Smart Attributes are your own fields on devices and users, either free-form values or a fixed list to pick from. Once defined, you can build Device Audiences from them, target policies with them, and drop them into configurations through interpolation.
Why it helps
Your data model finally matches how you actually think about your fleet, rather than bending to whatever fixed fields happened to exist. It extends the same audience and interpolation engine already in the platform, so segmenting and personalizing stays consistent across every platform you manage.
Docs
Shipped March 2026.