Device Audiences

Device Audiences

What it does

Device Audiences segment your fleet automatically based on device properties, user attributes, or custom criteria. You build smart groups that update on their own as devices change state or new ones enroll. There are no static lists to maintain.

How it works

Define criteria, and membership stays current:

Audience: "iOS Devices Needing Update"
- OS Type = iOS
- OS Version < 17.0
- Enrollment Status = Active

As devices update or users change departments, the audience updates automatically. You target policies, apps, and configurations at the audience instead of at individual devices.

Criteria you can combine

• Device: OS type and version, model, manufacturer, enrollment type, ownership, hardware and storage
• User: department, job title, location, employee type, custom fields
• Status: enrollment method, supervision, compliance state, last check-in, tags

Mix any of these with AND/OR logic. A device can belong to several audiences at once.

Why it helps

• No manual list maintenance: audiences track the current state of the fleet
• Precise targeting for phased rollouts and OS update campaigns
• Works with Policy Composition, Automation Rules, and Smart Attributes

Docs

Device Audiences

Shipped October 2025. Available on Enterprise plans.