# mam

> MAM enables granular control over individual Apps — data access, sharing permissions, and authentication — without full Device management.

Source: https://docs.applivery.com/en/glossary/mam/  •  Last updated: 2026-01-24

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**TL;DR:** Mobile Application Management (MAM) explained for enterprise app distribution and device management use cases.

MAM is particularly valuable for BYOD scenarios where users want corporate apps on personal devices without surrendering full device control to IT.