# Device Tags

> Label your Devices with free text tags in Applivery and use them to group Devices in Device Audiences and Automation Rules.

Source: https://docs.applivery.com/en/device-management/general-settings/device-tags/  •  Last updated: 2026-11-06

**Key topics:** Device tags, Device Audiences, Enrollment, Applivery

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**TL;DR:** Add free text tags to a Device from its Tags block, then use the Device tag filter in a Device Audience to group every Device that has them.

A **Device tag** is a free text label that you put on a Device. Their main use is grouping: a Device Audience with a **Device tag** filter selects every Device that has that tag, and Automation Rules can then act on that audience.

:::info
You can learn more about **Device Audiences** by following this [link.](https://docs.applivery.com/en/device-management/general-settings/device-audiences/)
:::

## Assign tags to a Device

**Open the Device**

Once in the [**Applivery Dashboard**](https://dashboard.applivery.io), go to **Devices** and open the Device.

![device tags](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/21babb3f-125c-430c-8fcc-7d503af8eeca.png)

**Edit the tags**

In the **Tags** block, click the pencil icon.

**Save the tags**

Search for or pick the tags you need and click **Save**.

![device tags selector](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/d2b12f76-a5d1-46dc-bf65-d257258fa99a.png)

:::info
The tag picker lists the tags that already exist in your Workspace. You can't duplicate a tag: if you type the text of one that already exists, the tag you just typed disappears.

Some names use a prefix, such as `CITY:Barcelona` or `COUNTRY:Spain`. The prefix is a naming convention, not a product feature.
:::

## Use tags in a Device Audience

1.  Go to **Automation** > **Device audiences** and create a Device Audience.
    
2.  Add a filter and choose **Device tag**.
    
3.  Choose the operator and the tag:
    
    -   **is any of**: the Device has at least one of these tags.
        
    -   **is none of**: the Device has none of these tags.
        
    -   **contains**: some tag on the Device contains this text.
        

To combine several filters, use [ALL and ANY groups](https://docs.applivery.com/en/device-management/general-settings/device-audiences/#how-device-audiences-work).

The **Employee tag** filter is a different one: it matches Devices by the tags of their assigned employee, not by the tags on the Device.

## Tags during enrollment

Enrollments have a **Tags** field under **More options**, so you can organize, group, and filter the resulting Devices from the start. You can read more in [Enrollment Tokens](https://docs.applivery.com/en/device-management/general-settings/enrollment-tokens/).