# Device Audiences

> Create dynamic Device Audiences in Applivery based on tags, serial numbers, and employee assignments for targeted Policy application.

Source: https://docs.applivery.com/en/device-management/general-settings/device-audiences/  •  Last updated: 2026-04-24

**Key topics:** Creating Device Audiences, Device Selection Criteria, Matched Devices Preview, Automation Rules Integration, Applivery, Device Audiences, Automation Rules

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**TL;DR:** Device Audiences in Applivery enable dynamic device grouping for targeted policy application and simplified device management through automation.

**Device Audiences** is a powerful feature in Applivery that allows administrators to create **dynamic groups of Devices** based on specific criteria. These audiences simplify large-scale device management by enabling **targeted application of Policies**, **configurations**, and **deployments** **through Automation Rules**.

:::info
You can learn more about **Automation Rules** by following this [link.](https://docs.applivery.com/en/device-management/general-settings/automation-rules/)
:::

## How Device Audiences work

A Device Audience is defined by a set of **selectors**—rules that determine which Devices are included. Each audience can include multiple selectors, and a Device becomes part of the audience if it matches **at least one** of them.

This flexible, rules-based approach ensures that audiences automatically adjust as device or employee attributes change, keeping your configurations up to date without manual intervention.

## Creating a Device Audience

Once in the [**Applivery Dashboard**](https://dashboard.applivery.io/), navigate to the **Automation** 1 section. Select **Device Audiences** 2 and click the **\+ Create Device Audience** button 3.

![create Device Audience](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/f4821f27-7529-4108-8369-8bf7c3060cab.png)

The configuration form includes the following sections:

### Configuration

-   **Name**: Enter a descriptive name for the audience.
    
-   **Description** (Optional): Provide context about the audience’s purpose or usage scenario.
    

### Devices selection

Each selector defines a condition for device inclusion. You can combine multiple selectors to capture Devices that match any of the specified rules.

-   **Device tags**: Include Devices based on their assigned tags or tag groups. Click **Add groups** to select existing tag groups. Each time you add a group, an **OR** condition is created — meaning a Device will match if it has **any tag** from **any of the selected groups**.
    
-   **Employee tags**: Include Devices linked to employees with specific tags or tag groups. Click **Add groups** to select existing employee tag groups.  
    Each time you add a group, an **OR** condition is created — meaning a Device will match if it has **any tag** from **any of the selected groups**.
    
-   **Serial numbers**: Explicitly include specific Devices by their unique serial numbers. Click **Add serial numbers** and enter one or more values, separated by commas. Devices listed here will always be included in the audience, regardless of other selector criteria.
    
-   **Add device**: Manually add enrolled Devices to the audience. Click **Select a Device** to search among enrolled Devices, then click + Add to include it in the audience.
    
-   **Add employee**: Manually add specific employees, including all Devices associated with them. Click **Select an employee** to search existing users, then click + Add to include it in the audience.  
    **Only existing employees can be added**. If an employee is missing, create them first in the **Directory** section.
    

You can remove any selector at any time by clicking **Remove**.

### Matched Devices preview

At the bottom of the editor, you’ll find the **Matched Devices preview** panel, which provides a real-time view of all Devices that currently meet your audience criteria.

-   **Device details**: Displays each Device’s name, serial number, and linked employee (if any).
    
-   **Matching selectors**: Shows which rule(s) caused each Device to be included (e.g., _Matched by Device Tag: test_ or _Matched by Serial Number: G4M6GKFXJT_).
    
-   **Live updates**: As Devices are tagged, untagged, or reassigned, the preview refreshes automatically.
    

Use this preview to confirm that your selectors are working as intended before saving. If no Devices appear, double-check your criteria for accuracy or missing tags.

:::info
Device Audiences are dynamic — once created, they continuously update based on the most recent device and employee data. This ensures Policies and configurations remain automatically aligned with your organization’s current structure.
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