# Forced Install Apps > Auto-install Android Apps on managed Devices using Managed Google Play or Applivery Self-Service — ensure consistent configurations across your organization. Source: https://docs.applivery.com/en/device-management/android/app-management/forced-install-apps/ • Last updated: 2026-06-09 **Key topics:** Managed Google Play, Automatic app installation, Android Enterprise, Applivery MDM, App Management Policies, Android, Google Play Store, Applivery --- **TL;DR:** Automatically install and manage apps on Android devices using Applivery and Managed Google Play for streamlined mobile device management. **Automatic App installation** allows IT admins to remotely deploy applications to managed Android Devices without requiring user interaction. With Applivery, applications can be installed silently and efficiently across any size fleet—ideal for ensuring all employees have the critical tools they need for work, security compliance, or kiosk environments. Apps are assigned within Policies and pushed directly from the Dashboard, simplifying rollout and reducing support needs. Admins gain total control over which Apps are installed, updated, or removed, and can automate deployments for new Devices, role changes, or updates, guaranteeing consistent configurations across the organization. Applivery supports both [system](https://docs.applivery.com/en/device-management/android/app-management/system-apps/) and [third-party](https://docs.applivery.com/en/device-management/android/app-management/private-app-distribution-managed-google-play/) Apps, with advanced features to configure [managed properties](https://docs.applivery.com/en/device-management/android/app-management/managed-apps-properties/), automate updates, and enforce App compliance—making Device management effortless and robust for enterprise environments. ## Managed Google Play The secret behind automatic App installation in Android Enterprise—and of course with Applivery—is **Managed Google Play**. Think of it as a special version of the Google Play Store, designed specifically for your organization. With Managed Google Play, **you control** which Apps are available to your employees and how they get installed. Applivery connects directly to your Managed Google Play account, allowing you to manage and distribute Apps **centrally and automatically**—no manual installs needed! ## How to set up automatic App installation **Make sure your Devices are enrolled** To ensure everything runs smoothly, your Android Devices must already be registered and managed under Android Enterprise in Applivery. This means your [Android Enterprise account is properly set up](https://docs.applivery.com/en/device-management/android/get-started/) and your Devices are enrolled—whether they’re Company-Owned Devices, Work Profiles, or otherwise. **Add and approve your Apps in Managed Google Play** Once in the [**Applivery Dashboard**](https://dashboard.applivery.io), go to any of your **Policies** 1. From the left side menu, go to **Apps** 2 and click the **\+ Add App** button 3. ![add app](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/9b2dbdc5-97ff-4784-8761-3631da886f4f.png) The **Managed Google Play iFrame** will open, allowing you to select from the following App types: - **Public Apps** 4: If the Apps are available on the regular Google Play Store, simply search for them and approve them directly from the Managed Google Play section in your Applivery Dashboard. Once approved, you can manage and assign them to your Devices. - **Private Apps** 5: For Apps developed internally for your company, you can upload them as [**private Apps**](https://docs.applivery.com/en/device-management/android/app-management/private-app-distribution-managed-google-play/) to Managed Google Play directly from Applivery. Only your organization will have access to these Apps. - **Web Apps** 6: You can also turn your favorite websites into [**Web Apps**](https://docs.applivery.com/en/device-management/android/app-management/web-apps/) within Managed Google Play, then deploy them automatically to Devices as if they were native Apps. ![managed google play](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/c6b3442b-ea74-43cb-a699-2eb8165ee18d.png) **Assignment and install type** Applivery gives you a key option for automatic installation. If you select **Forced Install**, the App will be downloaded and installed automatically on the Device—no user interaction required—and it cannot be uninstalled. However, you also have a couple of other useful options: - **Available**: Setting the installation type to **Available** lets you configure a Managed Google Play setup, making the Apps you select available for users to download. - **Blocked**: The App will be blocked and cannot be installed—even if the user tries to search for it in Managed Google Play. If the App was already installed on the Device, it will be automatically uninstalled. ![app install type](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/26bd603c-e61e-4e5f-8f85-2d17976891e2.png) :::info Keep in mind that there’s also an important **Policy-level setting** that affects how the **Available** installation option behaves. The **Play Store Mode** controls which Apps are visible to users in the Play Store and how the Device handles Apps that are removed from the Policy. By default, it is set to **WHITELIST**, meaning only Apps included in the Policy are available, and any App not in the Policy will be automatically uninstalled. You can also set it to **BLACKLIST**, where all Apps are available by default, and only the Apps you explicitly mark as **Blocked** will be restricted or removed from the Device. ::: Applivery’s automatic App installation via Managed Google Play makes managing Android Devices much easier. By setting Apps as **mandatory**, you can ensure that your business applications are deployed quickly, efficiently, and consistently across all Devices. ## AOSP Devices Support :::warning This article describes automatic App installation through **Managed Google Play**, which requires Google Mobile Services and is **not available on AOSP Devices**. ::: On AOSP Devices, Apps are force-installed through the [**Applivery Self-Service**](https://docs.applivery.com/en/device-management/android/policies/agent/#self-service-portal) instead. To force-install an App: Refer to our documentation, How to Distribute Private Android Apps via MDM, and follow the steps described there. **Add the Apps to a Policy** Refer to our documentation, [How to Distribute Private Android Apps via MDM](https://docs.applivery.com/en/device-management/android/app-management/private-app-distribution/), and follow the steps described there. **Define the Install Type** Set Install Type to **Force Installed** or **Kiosk**. The DPC will silently download and install the APK during the next Policy sync. The install types available on AOSP are:

Install Type

Behavior

Force Installed

App is installed silently at first sync and kept installed. Users cannot uninstall it.

Kiosk

App is force-installed and pinned to the screen in Single App kiosk mode.

There is no **Available** or **Blocked** concept through Google Play on AOSP — Apps not in the Policy are simply not distributed to the Device.