# Google Play Customization

> Customize the Managed Google Play layout with App collections to simplify access on Android Devices and reduce security risks.

Source: https://docs.applivery.com/en/device-management/android/app-management/customize-managed-google-play-layout/  •  Last updated: 2026-06-09

**Key topics:** Managed Google Play, App Management, Android Device Management, Applivery, Google

---

**TL;DR:** Customize Managed Google Play through Applivery to organize work apps into collections, making it easier for employees to find and install the tools they need.

:::warning
Managed Google Play layout customization requires Google Mobile Services and is **not available on AOSP Devices**. AOSP Devices do not have access to Google Play — Apps are distributed through the [Applivery Self-Service](https://docs.applivery.com/en/device-management/android/policies/agent/#self-service-portal) instead.
:::

Customizing the layout of Managed Google Play lets organizations create a structured and user-friendly App storefront for their Android fleet. IT admins can organize approved Apps into collections, pages, and clusters, ensuring employees can quickly find and install relevant tools. This tailored approach boosts productivity and clarity, enabling businesses to present work Apps by category and simplify navigation—providing a branded, intuitive experience for end users across all managed Devices.

## Play Store setup

Once in the [**Applivery Dashboard**](https://dashboard.applivery.io), go to any of your **Policies** 1. From the left-side menu, go to **Apps** 2 and click the **\+ Add App** button 3.

![add app](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/ab8de9c1-6b8b-42a8-83d9-706ee93132d5.png)

This will open your **Managed Google Play iFrame**. Once it loads, click **Organize Apps** 4 to start arranging your App layout, then select **Create a collection** 5.

![organize Apps](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/0fe43eb7-5630-4804-9efd-f49fabc36b0f.png)

Enter the name you want for the collection and click **Next**. Then, select the applications you’d like to include and click **Add Apps** 6. Your collection will now appear in the list of created collections. Finally, click **Save**.

![create collection](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/f48655b6-a215-4b81-9796-053576abe0e6.png)

Once the Policy is saved, employees accessing Managed Google Play from their Devices will see a dedicated **Work Apps** section. There, they’ll find the collections you’ve created and can directly download the applications included in each one.

![device play store](https://docs.applivery.com/int/_r2/media/09ac0a4e-3ad8-478f-9f15-3474973eec71/b2fdc7a2-1bdb-47ce-9432-56f378498b93.png)

Collections in Managed Google Play allow organizations to centralize and simplify access to work-related applications. This feature helps administrators ensure employees can easily find the tools they need, boosting productivity and minimizing security risks. With just a few steps, you can create a more organized, secure, and efficient workspace.

:::tip
Regularly review and update your Managed Google Play collections to ensure employees have access to the most relevant and up-to-date Apps.
:::